When an iconic milkshake brand opens its 6th company owned outlet at one of the most posh places for new eateries, you sure do expect something more than a regular milkshake. And KEVENTERS surely doesn’t disappoint in that. On a wintery Saturday morning I got an invite to attend a bloggers meet at the KEVENTERS sixth outlet at DLF CyberHub. And I was like wow! Just few months back I had gone to taste their milkshakes when they had opened their first outlet at Select Citywalk Mall and now the sixth.
But winters and milkshake don’t really go well together, so the brand did a smart marketing trick and introduced warm drinks as well! Caught your attention did I? J Yes warm drinks and the flavours include Hazelnut and Coffee, Hazelnut Hot Chocolate, Normal hot coffee and tea along with some new flavours like Blueberry Milkshake, and Cold Coffee along with Mango milkshake. Though the Blueberry milkshake was delicious and quite a new flavour, I felt it a little too sweet for my taste and I balanced it with cold coffee.
Talking about the future plans Aman says that there are more franchisee outlets coming up in the near future however, since the brand’s USP is take-away products, the outlets can be in the form of a cart in the big malls or just a small outlet whence customers can order their favourite flavour and enjoy the stroll in the mall. Keventers’ glass bottles too are iconic and a collector’s item.
Keventers is a vintage brand known for their milkshakes that dates back to 1925. Edward Keventers, a Swedish dairy technologist, brought his product to India and established his dairy plant in Chanakyapuri in the 1970’s. The dairy plant was later acquired by the Dalmia Group. Today, Aman Arora, Agastya Dalmia and Sohrab Sitaram (the brains behind Tabularasa, Chi, Hungry Monkey and Zingo Star) are revamping and reintroducing Keventers with a new look and feel.
Currently the brand is expanding and has 5 franchisees and is looking at adding 10-15 franchisees every month. The aim is to open about 1500 franchisee units. The model that has been set up is very economical with low capital investment and high margins. Keventers’ outlets are at Select City Walk, Dlf Cyber Hub, Epicuria, and Pacific Mall and will be opening shortly at Ambience Mall and Connaught Place.